The hawk embodies our objective to share Mexican coffee around the world following our integrity requirements. This ecompasses hygiene, fair wages, environmental consciousness, consistency in both samples and sent lots. The flying bird reminds us to look from above, with a larger vision and create projects that transcend our generation.

The snake is an essential icon in Mexican culture, it is considered a divine animal, for Mayan and Mexicas cultures. The snake is always in contact with the soil representing farming and the earth. It is a remainder of the land where we come from and a guidance to why we are here.

The ant is the guardian of creativity and science. It evokes the power of creating beautiful designs to share and communicate coffee. The ant also represents the scientific processes that add value to our agricultural products. It relates to adaptability to different environments and situations.

The bee symbolizes teamwork, coffee farmers, roasters, scientists, and coffee industry creatives join forces as a hive to raise the Mexican coffee community. The bee pollinates the ecosystem, which represents the diffusion of the project and its values.